On the occasion of October being the month of breast cancer awareness and prevention, SYMMETRIA’s building in Chalandri was illuminated in pink as a reminder of the importance of prevention and early diagnosis of breast cancer.
October is the month designated by the World Health Organization as "Breast Cancer Prevention & Awareness Month" and October 25th is World Breast Cancer Day.
As part of this campaign, special pink lighting takes place in landmark buildings across the globe in an effort to spread greater and faster knowledge regarding prevention. The idea behind this initiative is to convey the message that prevention saves lives.
Breast cancer prevention concerns us all. SYMMETRIA, in the framework of its corporate social responsibility program, also supports I LIVE FOR ME.: The non-profit organization for the support of people with cancer and other chronic diseases.
I LIVE FOR ME carries out a number of actions, including online information and campaigns aimed at raising public awareness on the importance of cancer prevention. As part of the "Wish or Win?" Campaign a very useful video was created with tips for the implementation of breast self-examination.